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    24. Communications training at home and in jordan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guither, Harold D. (author / Extension Information, University of Illinois) and American Association of Agricultural College Editors
    Format:
    Journal article
    Publication Date:
    1966-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22631
    Journal Title:
    Jnl: ACE
    Journal Title Details:
    49(3): 4-5
    Notes:
    2 p.

    25. Corporate communication or McCommunication? Considering a McDonaldization of corporate communication hypothesis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Verhoeven, Piet (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11583
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21(2) : 267-277
    Notes:
    12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."

    30. Department of agricultural college editors

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1918-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16925
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    31(3) : 50-54
    Notes:
    Summarizes presentations at the annual convention of the American Association of Agricultural College Editors at Knoxville, Tennessee.