Features highlights of the 2004 Agricultural Publications Summit (APS) of American Agricultural Editors' Association, Livestock Publications Council, American Business Media Agri Council, and Agricultural Communicators of Tomorrow.
Gifford, Claude W. (author / Deputy Director for Publications and Visual Communications, Office of Governmental and Public Affairs, USDA) and Deputy Director for Publications and Visual Communications, Office of Governmental and Public Affairs, USDA
Format:
Journal article
Publication Date:
1979-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01295
Reisner, Ann (author / Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign) and Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04138
10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
Abstract posted at http://www.aceweb.org/jac/v90n2/902-2.htm, Describes an agricultural communications student exchange program involving the University of Guelph (Canada) and University of Florida.
