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    214. Two sides of the same coin? Analysis of the Web-based social media with regard to the image of the agri-food sector in Germany

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boehm, Justus (author), Kayser, Maike (author), and Spiller, Achim (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35938
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    1(3) : 264-278

    217. Voter confidence in the agricultural industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Israel, Glenn D. (author), Irani, Tracy A. (author), and Kaufman, Eric K. (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30479
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(1-2)
    Notes:
    Via online issue. 16 pages.

    218. What Makes a Good Agricultural Story? Validation of a Scale for Marketing and Communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yueh, Hsiu-Ping (author), Chen, Ying-Ting (author), and Zheng, Yi-Lun (author)
    Format:
    Journal article
    Publication Date:
    2020-06-18
    Published:
    Taiwan: Department of Library & Information Science of the National Taiwan University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12170
    Journal Title:
    Journal of Library and Information Science
    Journal Title Details:
    Vol 18 No 1 (2020)
    Notes:
    20 pages., Agricultural communication covers all kinds of human communications involving agriculture, food, natural resources and rural interests. Such communications exchange and deliver the information of the agricultural and natural resource industries to the right receivers through effective media. Storytelling in marketing is also a managerial application; it is a marketing strategy that includes the agricultural industry. While an increasing number of agricultural businesses are promoting the application of agricultural stories in marketing and facilitating increases in the consumption of agricultural products, few researchers have explicitly developed valid tools for measuring the constructs of agricultural stories. This study continued previous research on effective model of storytelling in agricultural marketing, with the aim of exploring the constructs of a good agricultural story and developing the “Agricultural Story Scale” to measure them. Thirteen items measuring three factors—authenticity, narrative, and protagonist’s distinctiveness—were confirmed to have satisfactory structural model fit. The findings of the study and recommendations that contribute to both theoretical and practical implications are reported. Keywords: Agricultural Story; Agricultural Communication; Measurement; Storytelling; Storytelling in Marketing