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    Start Over Format Journal article Subject Term adoption Subject Term diffusion process

    2. Interpersonal communication and diffusion of innovation in agriculture sector of Pakistan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Khan, Masrur Alam (author) and Akhtar, Pervaiz (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Pakistan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11913
    Journal Title:
    Journal of Development Communication
    Journal Title Details:
    30(1) : 1-9
    Notes:
    Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.

    7. The diffusion of farm and home information as an area of sociological research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lionberger, Herbert F. (author / University of Missouri) and University of Missouri
    Format:
    Journal article
    Publication Date:
    1952-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05131
    Journal Title:
    Rural Sociology
    Journal Title Details:
    17 (2) : 132-144
    Notes:
    Evans, cited reference. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C.