Findings suggest that the contribution of agricultural extension services to India's food production can be claimed to the extent of 64.20 percent especially in the Punjab where this study was conducted with 500 farmers. Agricultural information services accounted for 8.59 percent of impact (increased farm production) on 60.17 percent of farmers. Knowledge gains through publicity and training camps accounted for 8.75 percent of impact on 61.24 percent of farmers.
Phase 1, Examines the communication linkages relevant to the transfer of agricultural technology in India with a view to identifying the deficient areas and their effect on the transfer process. Focuses on the communication between the research and extension groups in terms of: (1) the channels in use for internal communications vis-avis external or inter-agency communication; (2) the circumstances for, and content of, these two types of flows of communication. Outlines the various approaches that could usefully reshape the environment for communication linkages and emphasizes the need for a basic change in terms of projecting the farmer as the end-user and reference point in the entire communication system for technology transfer.
Bose, P.C. (author / Information Systems Officer, Agricultural Research Information Centre, Indian Council of Agricultural Research, New Delhi) and Information Systems Officer, Agricultural Research Information Centre, Indian Council of Agricultural Research, New Delhi
Format:
Journal article
Publication Date:
1981-12
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04550
