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    Start Over Format Journal article Publication Year 2020 Subject Term farmer markets

    1. Local food still a strong driver for consumer behavior at retail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karst, Tom (author)
    Format:
    Journal article
    Publication Date:
    2020-07-17
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11745
    Journal Title:
    Packer
    Notes:
    2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.

    2. Social media use for farmers market communications in illinois

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tao, Dandan (author), Ruth, Taylor Kathryne (author), Maxwell, Janie (author), and Feng, Hao (author)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    United States: Clemson University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12231
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Volume 58, number 6
    Notes:
    9 pages, Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We found that social media was used primarily for communicating with consumers for marketing purposes. We identified major training needs of farmers market stakeholders related to using social media to promote business and convey food safety information.