Format: Journal article / Publication Year: 2015 / Subject Term: media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lie, Rico (author) and Servaes, Jan (author)
Format:: Journal article
Publication Date:: 2015-05
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06936
Journal Title:: Communication Theory
Journal Title Details:: 25(2) : 244-258

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Katz-Kimchi, Merav (author) and Goodwin, Bernhard (author)
Format:: Journal article
Publication Date:: 2015-06-17
Published:: International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08438
Journal Title:: Environmental Communication
Journal Title Details:: 9 (3): 367-369

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reese, Stephen D. (author)
Format:: Journal article
Publication Date:: 2015
Published:: China
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07090
Journal Title:: International Journal of Communication
Journal Title Details:: 9 : 2263-2281

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mello, Susan (author)
Format:: Journal article
Publication Date:: 2015-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07021
Journal Title:: Health Communication
Journal Title Details:: 30(12) : 1245-1255

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bourk, Michael (author), Rock, Jennifer (author), and Davis, Lloyd S. (author)
Format:: Journal article
Publication Date:: 2015-10-01
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09802
Journal Title:: Environmental Communication
Journal Title Details:: 11(6) : 821-839

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: de Pelsmacker, Patrick (author), Dens, Nathalie (author), Goos, Peter (author), and Aleksandrovs, Leonids (author)
Format:: Journal article
Publication Date:: 2015-12-01
Published:: United States: Advertising Research Foundation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12451
Journal Title:: Journal of Marketing Research
Journal Title Details:: Vol. 55 Issue 4
Notes:: 15 pages, The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media. The authors of the current paper believe advertisers can use the mixture-amount model to detect optimal advertising-mix allocation changes as a function of their total advertising effort. The researchers demonstrated the use of the model by analyzing Belgian magazine and television data on 34 advertising campaigns for beauty-care brands. The goal is to help advertisers maximize desirable outcomes for campaign recognition and brand interest.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hansen, Anders (author)
Format:: Journal article
Publication Date:: 2015-06-11
Published:: UK: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08440
Journal Title:: Environmental Communication
Journal Title Details:: 9 (3): 384-391

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author) and Rutherford, Tracy (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06908
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(1) : 21-37

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chadha, Kalyani (author) and Steiner, Linda (author)
Format:: Journal article
Publication Date:: 2015-07-28
Published:: UK: Taylor and Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13123
Journal Title:: Journalism Studies
Journal Title Details:: V.16, N.5
Notes:: 14 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Einsiedel, Edna F. (author), Remillard, Chaseten (author), Gomaa, Mahmoud (author), and Zeaiter, Ella (author)
Format:: Journal article
Publication Date:: 2015-09-12
Published:: UK: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08362
Journal Title:: Environmental Communication
Journal Title Details:: 11 (1): 41-62

Bibleaves