Format: Journal article / Publication Year: 2015 / Subject Term: Belgium (Europe)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Maeseele, Pieter (author), Raeijmaekers, Daniëlle (author), Van der Steen, Laurens (author), Reul, Robin (author), and Paulussen, Steve (author)
Format:: Journal article
Publication Date:: 2015-10-16
Published:: Belgium: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08355
Journal Title:: Environmental Communication
Journal Title Details:: 11 (2): 166-183

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Head, Alison J. (author), Van Hoeck, Michele (author), and Garson, Deborah S. (author)
Format:: Journal article
Publication Date:: 2015-02-02
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06799
Journal Title:: First Monday
Journal Title Details:: 20(2)
Notes:: Via online. 48 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: de Pelsmacker, Patrick (author), Dens, Nathalie (author), Goos, Peter (author), and Aleksandrovs, Leonids (author)
Format:: Journal article
Publication Date:: 2015-12-01
Published:: United States: Advertising Research Foundation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12451
Journal Title:: Journal of Marketing Research
Journal Title Details:: Vol. 55 Issue 4
Notes:: 15 pages, The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media. The authors of the current paper believe advertisers can use the mixture-amount model to detect optimal advertising-mix allocation changes as a function of their total advertising effort. The researchers demonstrated the use of the model by analyzing Belgian magazine and television data on 34 advertising campaigns for beauty-care brands. The goal is to help advertisers maximize desirable outcomes for campaign recognition and brand interest.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wouters, Ruud (author)
Format:: Journal article
Publication Date:: 2015
Published:: Belgium
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07166
Journal Title:: Journalism & Mass Communication Quarterly
Journal Title Details:: 92(4) : 898-914

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