Rebich-Hespanha, Stacy (author), Rice, Ronald E. (author), Montello, Daniel R. (author), Retzloff, Sean (author), Tien, Sandrine (author), and Hespanha, João P. (author)
Format:
Journal article
Publication Date:
2014-12-03
Published:
USA: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08436
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11620
Journal Title Details:
20 : 571-589
Notes:
20 pages., Online via UI e-subscription, Findings of a nationally representative sample of U.S. adults identified four clusters of U.S. consumers with unique sets of beliefs and motives regarding consumer environmentalism.The clusters had varying responses to the industry's initiatives to protect the environment.
