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    Start Over Format Journal article Publication Year 2010 Subject Term information needs

    31. The Cooperative Extension Service as a boundary organization for diffusion of climate forecasts: a 5-year study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Breuer, Norman E. (author), Fraisse, Clyde W. (author), and Cabrera, Victor E. (author)
    Format:
    Journal article
    Publication Date:
    2010-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06618
    Journal Title:
    Journal of Extension
    Journal Title Details:
    48(4) : 4RIB7
    Notes:
    Open access journal.

    33. The effect of comparative advertising on consumer perceptions: similarity or differentiation?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
    Journal Title:
    Journal of Business and Psychology
    Journal Title Details:
    25(1) : 109-118
    Notes:
    11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.

    34. The end of the beginning and the beginning of the end: the decline of public agricultural extension in Ontario

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Milburn, Le-Anne S. (author), Mulley, Susan J. (author), and Kline, Carol (author)
    Format:
    Journal article
    Publication Date:
    2010-12
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35989
    Journal Title:
    Journal of Extension
    Journal Title Details:
    48(6) : 6FEA7
    Notes:
    Via online. 11 pages.

    35. The influence of type of contact with extension on client satisfaction

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Israel, Glenn D. (author) and Galindo-Gonzalez, Sebastian (author)
    Format:
    Journal article
    Publication Date:
    2010-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36015
    Journal Title:
    Journal of Extension
    Journal Title Details:
    48(1) : 1FEA4
    Notes:
    Via online. 14 pages.

    38. Trouble on the water: understanding the context of dairy farmers work in Canterbury, New Zealand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Payne, T.A. (author) and Stevens, D.R. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30661
    Journal Title:
    Extension Farming Systems Journal
    Journal Title Details:
    6(1) : 53-61

    39. Updates from ag/rural broadcasters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adams, Mike (author / AgriTalk), Bauer, Kyle (author / KFRM, Clay Center, Kansas), Coyle, Rick (author / Northern Ag Network), Hansen, Mike (author / RFD-TV), and Lancaster, Curt (author / Texas Farm Bureau Network)
    Format:
    Journal article
    Publication Date:
    2010-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30207
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(3) : 66, 68-70