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    Start Over Format Journal article Publication Year 2007 Subject Term advertising

    1. Food and beverage advertising to children on U.S. television: Did national food advertisers respond?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Warren, Ron (author), Wicks, Jan LeBlanc (author), Wicks, Robert H. (author), Fosu, Ignatius (author), and Chung, Donghung (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05868
    Journal Title:
    Journalism and Mass Communication Quarterly
    Journal Title Details:
    84(4) : 795-810

    2. R&D [research and development] versus commodity promotion: budget allocation decisions by agricultural producer associations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Zoe (author), Jalili, Rozita (author), and Vercammen, James (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    Canada: Canadian Agricultural Innovation Research Network, Saskatoon, SK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09657
    Journal Title:
    Cairn Policy Brief
    Journal Title Details:
    Number 7 : 1-3

    3. Celebrity endorsements in U.S. and Thai magazines: a content analysis comparative assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    13(3-4) : 383-398
    Notes:
    17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.

    5. Containing the damage: marketing campaign aims to boost consumer confidence in spinach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hajewski, Doris (author)
    Format:
    Journal article
    Publication Date:
    2007-01-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25335
    Journal Title:
    Milwaukee Journal Sentinel
    Notes:
    Via Food Safety Network. 1 page., Campaign by a container company interested in promoting the safety of curly-leaf spinach.

    6. AgRadio moving to small-farm programming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Frances (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA: Canadian Farm Writers' Federation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25428
    Journal Title:
    Farm Journalist
    Journal Title Details:
    : 3-4
    Notes:
    Describes change in programming thrust of Ontario AgRadio Network from market information for producers to broader themes: food crops, livestock, technology and finance, and health (food safety) and environmental issues.

    9. Product innovation drives this company's success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25469
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 54-55, 57
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44196, Case report about marketing strategies of Great Plains Manufacturing, Inc., Salina, Kansas.