Describes how AdFarm, an agricultural marketing and communications firm, invests in two company-sponsored farms to permit staff members to "get a taste of what farmers in North America experience every growing season." Also describes other efforts to make "deeper connections" between "ag-ness" and "ad-ness."
Results of a survey among public relations professionals who were members of the Agricultural Relations Council and Cooperative Communicators Association. Proficiencies related to computer skills, human relations, time management, writing, and editing were used most frequently.
Knecht, Tom (author) and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), Gainesville, Florida.
Format:
Journal article
Publication Date:
2005-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25529
Documents needs for incorporating critical thinking into agricultural communications curricula by more use of real-world assignments and by emphasizing skills in analysis and research.
