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2. Institutional issues and strategies for sustainable agriculture : view from within the land-grant university
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Batie, Sandra S. (author), Swinton, Scott M. (author), and Food and Agricultural Policy, Michigan State University, East Lansing, MI; Department of Agricultural Economics, Michigan State University, East Lansing, MI
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08024
- Journal Title:
- American Journal of Alternative Agriculture
- Journal Title Details:
- 9 (1/2) : 23-27
- Notes:
- search through journal, Sustainable agricultural research and education have gained acceptability within the land-grant system, but they still must be fully integrated into its fabric. Challenges remain in three key areas: knowledge generation, research and education, and funding. New biological and ecological knowledge is needed on plant-animal-human-environment interactions from the microbial level on upward to that we can move beyond anecdotal evidence of biological integration efficiencies to scientific understanding of the underlying processes and opportunities for human intervention. Socioeconomic research must address human motivations to change farming methods and the likely impacts of these changes on farmers, consumers, other species, and the quality of the environment. Generating this knowledge will affect the integration of research and education. Having farmers set the research and outreach agenda dissolves the old distinction between research and extension. This situation is complicated by budgetary stress and uncertainty about the dividing line between public and private responsibilities. The funding of sustainable agriculture creates a dilemma. Earmarked funding has helped legitimize sustainable agriculture in the land-grant university, but if it fails to become integrated into the routine land-grant research and education agenda, it will lose its newly gained momentum in the event those funds disappear. (original)
3. Midwestern land-grant university scientists' definitions of sustainable agriculture: a delphi study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reisner, A. (author) and Walter, G. (author)
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C08955
- Journal Title:
- American Journal of Alternative Agriculture
- Journal Title Details:
- 9(3) : 109-121
4. The rest of the story : print news components in agricultural communications programs at land-grant universities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Smith, Edward J. (author), Telg, Ricky W. (author), Tomlinson, Don E. (author), and Department of Journalism, Texas A&M University, College Station, TX; Television Communication Specialist, Texas Agricultural Experiment Station; Department of Journalism, Texas A&M University, College Station, TX
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08023
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 78 (2) : 34-46
- Notes:
- James F. Evans Collection, The purpose of this study was to learn about print news units within agricultural communications departments across the land-grant university system, specifically: (1) How much is invested into print news, (2) The type and nature of projects produced, (3) How audiences are defined, and (4) Answers to questions relating to production, distribution, marketing, and demographics. A questionnaire was mailed to all 52 land-grant university agricultural communications departments (50 states plus Puerto Rico and the Virgin Islands)> The return rate was 80.8 percent. Among the findings: reporters overwhelmingly had a journalism/mass communications employment background; almost half of the news release output was of a "feature story" variety. Print news components (called PNCs by the authors) placed the most emphasis on "production agriculture" (producing most releases about this subject) and "nutrition or personal health". Marketing was primarily a function of geography, rather than audience demographics. (original)