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2. Predicting intent to consumer beef : normative versus attitudinal beliefs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McIntosh, William Alex (author), Zey, Marcia (author), and Department of Sociology, Texas A&M University, College Station, TX
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06480
- Journal Title:
- Rural Sociology
- Journal Title Details:
- 57 (2) : 250-65
- Notes:
- James F. Evans Collection, The Ajzen-Fishbein (1980) model to predict intent to perform behavior was used to assess the intent to consume beef among a stratified random sample of 400 Texas women. It was found that attitudes toward consuming beef do not predict directly intent to consume beef, but the subjective norm does. Specifically, the respondent's husband and friends strongly affect her intention to consume less beef. Thus, knowing the subjective norm permits prediction of her intentions because such intentions are not under attitudinal control. These findings call for an intensification of research efforts on food consumption on social influences such as referent others. (original)
3. Television advertising and beef demand : an econometric analysis of "split-cable" household panel scanner data
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jensen, Helen H. (author) and Schroeter, John R. (author)
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07477
- Journal Title:
- Canadian Journal of Agricultural Economics
- Journal Title Details:
- 40 : 271-294
- Notes:
- cited reference, The Beef Promotion and Research Act of 1985 led to significant increases in the generic promotion of beef in the United States. Widely familiar television advertising campaigns distributed through national television networks have been among the most visible outgrowths of this vigorous promotional effort. This study reports the results of econometric analysis of fresh beef consumption data for households participating in a controlled, experimental investigation of the television advertising's effects on beef demand. While factors such as price, income and household demographics are shown to be significant determinants of fresh beef purchases, the advertising campaigns apparently did not increase and may even have decreased, the panelists' demand for beef. (author)