Marx, Harold (author), O'Keefe, Timothy G. (author), and O'Keefe: Professor, Natural Resources Management Department, California Polytechnic State University, San Luis Obispo, CA; Marx: USDA Forest Service, Washington, D.C.
Format:
Journal article
Publication Date:
1986
Published:
Indianapolis, IN : Technology Transfer Society.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06766
AGRICOLA IND 92045926, The applied technology transfer process is a communication process based on planning, marketing, and training. Planning is the single most important element, while pre-planning is also essential. The marketing part of applied technology transfer involves an in-depth knowledge of both consumers and products. A sound knowledge of media is also essential. The marketing step is the key delivery or transfer element. Applied technology transfer is a system that requires skills such as management and communication techniques which can be learned in traditional academic courses. However, other skills such as applied human relations are more easily learned under a supervised workshop approach. More complex technology transfer systems require additional training on a continuing education basis. The development of technology transfer learning centers can also be useful. Applied technology transfer is a research investment rather than a cost. It is the technology transfer process that insures the timely application of research effort. Research pay-off is derived from use of research products. Thus, applied technology transfer represents research delivery insurance. (original)
This newsletter article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign -- "International" file section - "OCIAC" file folder., Summary of efforts by U.S. agricultural communicators to raise the interest and knowledge of their colleagues and others in international agricultural communications work.
