Reports that as farm magazines of national circulation restricted their circulations the U.S. Department of Agriculture encouraged members of Congress to find a way to remove the excessive burden of increased second-class postal rates from the shoulders of the farm publishers. "This branch of the government, be it realized, has been dependent upon the national farm journals to carry on some of the most important phases of its educational work."
"If there ever was a time when the agricultural field should be cleaned up, and weeded down to those papers that are legitimately serving the interests of better agricultural conditions, that time is now." Author urges media buyers to be more selective.
Via ProQuest Historical Newspapers. 1 page., Brief item explains that the war industries board has ordered a 15 percent reduction in the consumption of print paper by agricultural periodicals.
