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    1. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    2. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    3. A three million dollar monument to advertising

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    5. The progressive advertising manager: modern methods of reaching the rural classes by means of the rural route system

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