Bembridge, T.J. (author), Tshikolomo, K.S. (author), and Bembridge: Professor and Head, Department of Agricultural Extension and Rural Development, University of Fort Hare; Tshikolomo: Lecturer, Madzivhandila Agricultural College, Venda
Format:
Journal article
Publication Date:
1992
Published:
South Africa: Pretoria, South Africa : The South African Society for Agricultural Extension
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06653
James F. Evans Collection; See C06647 for original, Population characteristics typified a culture of rural poverty, with a large proportion of female headed households, low levels of literacy, low incomes, health problems, a general lack of the basic amenities of life, and limited agricultural resources. There was a low level of political orientation and a general distrust of officialdom. Major household decisions concerned basic needs of housing improvement, establishing orchards and purchasing livestock. Interpersonal media was the most frequently used and had the highest credibility in decision making, which included limited research based information. Suggestions are made for strategies to enhance the communication of research based information by working through opinion leaders and strengthening extension directed at sustained rural development (original).
James F. Evans Collection; Based on parts of an MSc (Agric) thesis by the senior author at the University of Pretoria, Farmers who are financially successful differ from their unsuccessful counterparts in management approach and decision making. Successful farmers use records for planning, they employ cash flow budgeting and analyse costs. They also avoid overtrading and are financially realistic. Unsuccessful farmers exhibit opposite traits. Successful farmers are also better decision-makers: They gather more information, use it better, re-evaluate decisions and are able to change these if necessary. Unsuccessful farmers evaluate decisions incompletely or not at all. There is not much difference in the implementation of decisions. Extensionists should concentrate in teaching farmers a frame of mind conducive to sound management (original).
