James F. Evans Collection; See C06647 for original, Avocado producer households were headed by reasonably well educated males, mainly in the productive age groups, two thirds of whom were in employment, with above average rural household incomes. The adoption of critical avocado growing cultural and management practices, as well as knowledge levels of avocado growing were considerably below optimum. There was inadequate contact with research based information sources. Suggestions are made for improving the producer knowledge base by improved communication and extension strategies reinforced by other institutional support (original).