Preconceived notions exist about small-scale farmers in the U.S. Beyond research on new and beginning farmers, few empirical studies have learned directly from small-scale farmers in the U.S. about their perspectives and experiences. By analyzing semi-structured interviews of small-scale farmers in Indiana, this study develops an in-depth understanding of the multi-dimensional motivations and experiences of small-scale farmers and the interconnected, multi-scalar challenges they face. The lack of social infrastructure to support small-scale farmers becomes paramount as they contend with dilemmas of engaging in pluriactivity, securing reliable labor, and navigating relationship building with consumers and peers for both short-term profits and long-term social capital. This study contributes to understanding how small-scale farmers’ motivations, experiences, challenges, and strategies interact to shape their relationship to the land, their farming enterprise, and their perception of and position in the larger agro-ecological-social-economic system, and highlights the need to improve social infrastructure to support small-scale farmers.
10 pages, How to increase conservation practices on farmland is a never-ending discussion topic for those working in the area of agriculture. Targeting of potential clients through conservation marketing is a key principle. Yet, prior research has identified that women and people of color are largely “invisible” in agriculture, to federal agricultural and conservation agencies. In this content analysis, we conduct an analysis of the U.S. Department of Agriculture (USDA) agency websites and social media to determine the inclusiveness of marketing by USDA. Our analysis of gender and race focuses on three primary categories: (1) numbers; (2) focus; and (3) roles. Our findings reveal that the USDA is perpetuating a normative position of agriculture as a man’s world with its dominant focus on the white male. The findings highlight how women (especially those of color) are marginalized in agricultural imagery by federal agricultural agencies that provide conservation programs.
