Online via the University of Illinois Online Catalog, using the Article search term, "demonstrations", This study involved determining preferences of researchers and producers regarding their preferences for providing and gathering information. Findings revealed and described differences in preference. Authors identified on-farm demonstrations as particularly important for technologies that involve major transitions in farming methods.
Hendrickson, Lori (author), Jokela, Rebecca Hagen (author), Gilman, Janene (author), Croymans, Sara (author), Marczak, Mary (author), Zuiker, Virginia S. (author), and Olson, Patricia D. (author)
Format:
Journal article
Publication Date:
2010-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35998
5 pages, Social media usage has precipitated changes in Cooperative Extension’s delivery of programs to amplify involvement with selected audiences and it is important that we craft relevant content for a variety of audiences. Current research tells us that social media and related content can enrich education and can create broader audiences for programming. Resources like blogs, podcasts, and geofilters have shown to be received positively by a wide range of audiences and have created greater rates of engagement.
Yet, one platform that has received limited attention is TikTok, perhaps due to TikTok’s mixed reviews in educational systems. With current trends showing that 48% of 18-29 year olds are using the app, we believe that TikTok has great potential for connecting audiences with research-based information and engaging previously unreached communities.
