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2. Evaluating alternatives for communicating about food risk
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brown, J. Lynne (author), Epp, Donald J. (author), Fisher, Ann (author), King, Robert (author), Maretzki, Audrey N. (author), and Department of Agricultural Economics, Penn State University
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08020
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 78 (2) : 1-11
- Notes:
- James F. Evans Collection, This article describes the development and preliminary evaluation of model materials designed as one step in helping consumers understand how scientists assess food risks, how that information is used in food safety policy decisions, and what individuals can do to protect themselves from residual risks. Focus groups provided feedback on draft materials, and experts reviewed the simplified descriptions of specific food risks to assure consistency with current scientific knowledge. We used pilot tests to examine (1) whether initial factual questions would prompt more learning, and (2) the relative effectiveness of two formats: a paper version similar to typical government pamphlets and an interactive computer version. People learned about food safety from either version. There was little evidence that the "prompting" questions led to more learning, nor did subjects learn more from the computer version. Results suggest that the materials made respondents more comfortable about their own ability to choose and prepare safe food and increased their confidence in actions taken by government and industry. (original)
3. Science-based TV spots: educating the public about forestry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hino, J.C. (author), Jensen, E.C. (author), and Forest Resources Department, College of Forestry, Oregon State University
- Format:
- Journal article
- Publication Date:
- 1996
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C08644
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 80 (1) : 5-19
4. Testing the Impact of Animating Infographics on Consumer Trust and Attitude When Communicating about Genetic Modification
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, J. Alexa (author), Gibson, Kristin (author), and Holt, Jessica (author)
- Format:
- Journal article
- Publication Date:
- 2020-05-13
- Published:
- USA: New Prairie Pres
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11766
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Iss.2, Vol. 104
- Notes:
- 15 pages, via online journal, Scientific innovation provides benefits to society but also fosters suspicion and distrust. The unknown of scientific innovations in agriculture has yielded a strained relationship between consumers and farmers, creating little to no public support for solutions to agricultural issues. The relationship between public trust and agricultural innovation is further strained when discussing genetic modification (GM) science and food. Informational graphics are an increasingly popular communication technique that may effectively communicate GM science to consumers. This study examined, through a experimental design using two treatments and a control, if static or animated infographics sharing current societal perceptions of GM science in the U.S. influenced consumers’ trust in science, personal attitudes toward GM, and perceived attitudes of others toward GM science. The animated group had the highest mean trust in science and the control group had the most positive attitude toward GM and the most positive perceived attitudes of others toward GM. The only significant difference was the control group had a more positive perceived attitude than the animated group. The infographics’ lack of impact on respondents’ trust or attitude toward GM science contradicted previous research about respondents’ increased attitude and elaboration of agricultural issues. Food concerns are of continual importance for consumers, and researchers need to help food and fiber scientists and communicators share relevant and research-based information with the public through diverse channels.