Format: Journal article / Subject Term: agribusiness / Journal Title: Journal of Applied Communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irani, Tracy (author) and Rhoades, Emily (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
Journal Title:: Journal of Applied Communications
Journal Title Details:: 92(3-4)
Notes:: Via online. 14 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
Format:: Journal article
Publication Date:: 2010
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00004
Journal Title:: Journal of Applied Communications
Journal Title Details:: 94(3-4) : 6-21

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sweeney, Sharienne (author) and Hollifield, C. Ann (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C11031
Journal Title:: Journal of Applied Communications
Journal Title Details:: <84 (1): 23-45>

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Muntean, Lacy M. (author), Naile, Traci L. (author), and Gill, Greer (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02179
Journal Title:: Journal of Applied Communications
Journal Title Details:: 07(4) : 62-76

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hill, Nellie (author), Elliot, Maggie (author), and Meyers, Courtney (author)
Format:: Journal article
Publication Date:: 2021-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12103
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol. 105, Issue 1
Notes:: 19 pgs., When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop messaging surrounding this specific process to continue building trust with consumer audiences as well as make recommendations for utilizing eye tracking to assess visual attention to websites.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Israel, Glenn D. (author), Irani, Tracy A. (author), and Kaufman, Eric K. (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30479
Journal Title:: Journal of Applied Communications
Journal Title Details:: 92(1-2)
Notes:: Via online issue. 16 pages.

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