Search

    Start Over Format Journal article Subject Term media effectiveness Subject Term promotion Journal Title Journal of Agricultural and Applied Economics

    1. On the estimation of advertising effects for branded products: an application to spaghetti sauces

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, O., Jr. (author), Seo, S-C (author), and Nichols, J. P. (author)
    Format:
    Journal article
    Publication Date:
    1997-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13725
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    29(2): 291-302
    Notes:
    12 p

    Limit your search

    • Journal of Agricultural and Applied Economics1