Beam, Brooke W. (author) and Specht, Annie R. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08135
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio, Texas, February 7-8, 2016. 26 pages.
Peppers, J. Faith (author / University of Georgia) and Eubanks, Emily E. (author / University of Florida)
Format:
Conference paper
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30389
Notes:
Paper presented in the Agricultural Communicatons Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31 - February 3, 2009. Available in hardcopy at the ACDC and online at http://agnews.tamu.edu/saas/2009/eubanks.pdf
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23639
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 19 pages., Examines what Fourth Generation wireless broadband technology (e.g., for blogging, live television broadcasting, Web publication) may mean to newspapers in small communities. "The small-city newspaper must realize its own historical advantages in terms of depth reporting and its position as the community touchstone."
Piscopo, Suzanne (author), Travers, Kim D. (author), and Piscopo: MAHE, Amsterdam, The Netherlands; Travers: Department of Human Ecology, Mount Saint Vincent University, Halifax, Canada
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07894
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., As relatively little is known about the impact on viewers of TV health education programs, the purpose of this study was to utilize health communication theory to evaluate the short term impact of 'The Rhythm of Health' T.V. series on nutrition and health knowledge, attitudes and behaviors fo viewers. A quasi-experimental, single-blind, pre and post-intervention evaluation was conducted during mid-1993 amongst 37 adult volunteers from different occupational fields. The research hypotheses were that there would be significant positive differences between mean score increases in 1) correct factual responses, 2) preferred attitudes, and 3) recommended behaviors, of subjects exposed to the TV series (experimental group) versus those who were not exposed (control group). Both groups completed two quasi-identical, self-administered, validated questionnaires approximately one week before and one week after the intervention (experimental group only) had taken place. Results revealed mean score increases for the exposed group which were generally greater than those of the similar unexposed group for knowledge, attitudes, intended and current behaviors in that order. These findings were, therefore, highly positive and supportive of the K-A-B Learning Hierarchy. Potential links were also suggested between improvement in attitudes and knowledge, and individuals who were less-educated, were light T.V. viewers, and used or preferred television as a source of health information. The findings have implications for planning nutrition and health education via mass media channels.
Evans, James F. (author / University of Illinois) and University of Illinois
Format:
Conference paper
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01216
Notes:
James F. Evans Collection, Mimeographed. 1980. 14 p. Paper presented at the Northeast Regional Meeting of National Association of Farm Broadcasters; 1984, April 28; Peoria, IL.
