Format: Conference paper / Subject Term: media effectiveness and print media

Start Over Format Conference paper Subject Term media effectiveness Subject Term print media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hussain, Muzaffar (author / Director, Agricultural Information, Punjab, Pakistan) and Director, Agricultural Information, Punjab, Pakistan
Format:: Conference paper
Publication Date:: 1980-03
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04010
Notes:: In: Agricultural information to hasten development : proceedings of the VIth World Congress of the International Association of Agricultural Librarians and Documentalists; 1980 March 3-7; Manilla, Philippines. Los Banos, Philippines : Agricultural Information Bank of Asia, 1981. p. 309-322

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Scherer, Clifford (author), Yarbrough, Paul (author), and Department of Communication, Cornell University
Format:: Conference paper
Publication Date:: 1991
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06426
Notes:: James F. Evans Collection, Mimeographed, 1991. 10 p. Paper presented at the USDA/University of Missouri videoconference "Poised for the Press" on September 5, 1991., Print media seem to have a clear edge over television and radio in communicating complex information which requires detailed explanations. Most effective choice of media depends on what needs to be communicated.

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