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2. Competition between advertised and unadvertised brands
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Blinkley, James K. (author) and Clendenning, Daniel (author)
- Format:
- Conference paper
- Publication Date:
- 1998-08-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10936
- Notes:
- American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah
3. Distribution of generic advertising benefits across producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kaiser, Harry M. (author) and Chung, Chanjin (author)
- Format:
- Conference paper
- Publication Date:
- 1998-08-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10930
- Notes:
- American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah
4. California children's 5 A Day-Power Play! campaign
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beall, Deborah Lane (author), Foerster, Susan (author), Knobel, Susan (author), Livingston, Sally (author), and Magnuson, Helen (author)
- Format:
- Conference paper
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07875
- Notes:
- James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Fruit and vegetable consumption by children falls well below recommended levels. NCI's 5 A Day Program targets adults only. California's health department, produce industry, education department and American Cancer Society are reaching 4th and 5th graders with a child-driven campaign that offers adult intermediaries new, easy ways to engage kids. It applies resiliency theory (used in substance abuse) to help kids manage negatives in their food environment. Research and development, testing, revision, implementation, evaluation, and institutionalization will conclude by mid-1995. A 3-year marketing plan mobilized partners' efforts. Initial research with children and adult opinion leaders determined the focus, design, and elements of the campaign. "Turnkey" Idea and Resource (I&R) Kits were devised as vehicles to deliver the program in schools, community youth organizations (CYOs), and markets, complemented by state-level media. A "grants" program helped underwrite television PSAs, print media, and the kits. Research findings received considerable press attention. Pilot testing of the School I&R in nearly 50 classrooms revealed high student, teacher, and foodservice acceptability. ACS volunteers will provide outreach and additional feedback from more school districts statewide. Process measures with supermarkets and CYOs will be collected later in 1994. Children's 5 A Day is a large-scale program suitable for state 5 A Day, comprehensive school, health, and USDA school meal improvement initiatives. Despite clear public health need and widespread popularity, substantial advocacy is needed if such programs are to reach all children.
5. Fruit and vegetable beliefs and behaviors of young adults
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Keim, Kathy (author), Stewart, Beth (author), Tinsley, Ann (author), Voichick, Jane (author), and University of Idaho, Boise; University of Wisconsin, Madison
- Format:
- Conference paper
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07885
- Notes:
- James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Eating more fruits and vegetables, ideally prepared with little added sugar and/or fat, is recommended by the food guide pyramid. This project surveyed young adults, ages 18 to 24, on their beliefs and behaviors regarding fruits and vegetables. Of the 1369 surveys mailed, 594 were returned (43%). The sample was comprised of 44% (n=262) males, 56% (n=328) females and 94% (n=556) caucasian persons. Only 28% (n=157) of the subjects correctly identified the recommended number of servings for vegetables; a higher percentage of females were correct (33% females, 20% males), as were more educated persons (31% of college educated persons, 22% of persons with a high school education or less). Females were significantly (p<0.0002) more likely than males to raw vegetables as a snack, to consider it more important to eat a variety of foods (p<0.0012), the freshest foods (p<0.0023) and the most nutritious foods (p<0.0000). Females also rated their ability to use food labels as significantly more adequate (p<0.0014) than males, as did college educated persons (p<0.0017). College educated subjects were also significantly more likely to believe eating plenty of fruits and vegetables would reduce intestinal problems (p<0.0238) and risk of cancer (<0.0225). Nearly half (43%, n=243) regularly put butter/margarine on vegetables and used sauces or cheese (46% n=261) on vegetables. Vegetables were rarely eaten at lunch by 74% (n=419), 69% (n=391) rarely snacked on vegetables, and 67% (n=383) rarely ate fruits and vegetables in a healthy diet for young adults, particularly males and those who have no college education.
6. Maryland WIC 5 a day promotion
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anliker, Jean Ann (author), Damron, Dorothy (author), Feldman, Robert (author), Freimuth, Vicki (author), Havas, Stephen (author), Langenberg, Patricia (author), Lasswell, Anita (author), Mettger, Wendy (author), Trieman, Katherine (author), and Extension Home Economics, University of Maryland, College Park; Department of Epidemiology and Preventative Medicine, University of Maryland, Baltimore; Department of Epidemiology and Preventative Medicine, University of Maryland, Baltimore; Department of Epidemiology and Preventative Medicine, University of Maryland, Baltimore; Department of Epidemiology and Preventative Medicine, University of Maryland, Baltimore; Department of Health Education, University of Maryland, College Park; Department of Health Education, University of Maryland, College Park; Department of Health Education, University of Maryland, College Park; Department of Health Education, University of Maryland, College Park
- Format:
- Conference paper
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07886
- Notes:
- James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The Maryland 5 A Day WIC Promotion is a multi-faceted interagency project, funded by the National Cancer Institute, to increase the fruit and vegetable consumption of WIC participants. Focus groups and intercept surveys were conducted of 207 WIC women to identify key messages, motivators and strategies for behavior change. Based on the results of this research, three types of interventions are being developed: 1) educational sessions, including both professional counseling and peer facilitation; 2) specially-designed materials such as a photonovella/decision guide, trigger video, and direct mail; and 3) community-based activities including an enhanced farmers' market project. The interventions will be pilot tested, then studied in a randomized crossover design of 16 WIC sites. Evaluations will include assessments for nutrition knowledge, attitudes, and behaviors; self-efficacy, behavioral intent, and stages of change. This presentation will focus on the formative research with WIC participants and the use of this research in the development of 5 A Day educational materials and interventions.
7. Nutrition education : reducing risk with 5-A-Day
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Jennifer (author), Ryan, Linda DeBell (author), Sherman, Bonnie (author), and Department of Food Science and Human Nutrition, Colorado State University, Ft. Collins, CO
- Format:
- Conference paper
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07887
- Notes:
- James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A concern for the high cancer death rate in two rural towns in northeast Colorado was expressed by the citizens. Representatives from the communities were aware that nutrition and eating practices could lower cancer risk so they contacted their CSU Cooperative Extension Agent. A team was formed to improve nutrition, diet and health using the 5-A-Day message. An initiative Grant from Cooperative Extension was awarded and a nutrition education study was implemented. A program was developed to improve nutrition and reduce cancer risk with 5-A-Day in the communities. The nutrition study began in the schools targeting the children ages 5-11. The program included: materials, demonstrations, activities, skill sheets, experiments, puppet shows and behavior simulation on good nutrition. The study also included residents of the communities. Nutrition information was provided through local newspapers, grocery stores and county fairs. The children participants completes a 24 hour diet recall and a pre and post questionnaire identifying fruit and vegetable consumption. Head of household from the communities participated in a pre and post telephone survey on fruits and vegetables. The results of this study indicate the nutrition education program was well received in these communities and there was a request for more nutrition intervention. Therefore, we expanded our nutrition and cancer intervention program. Phase two of this research study will target food service personnel and implement a 5-A-Day message in the school cafeteria.
8. A proposed generic commodity promotion research and evaluation center
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Forker, Olan D. (author)
- Format:
- Conference paper
- Publication Date:
- 1993
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07820
- Notes:
- James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 147-153.
9. An analytical framework for policy issues : response
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lambert, Charles D. (author)
- Format:
- Conference paper
- Publication Date:
- 1993
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07815
- Notes:
- James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 105-113.
10. Challenges and strategies for the cotton industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Turner, Dean B. (author)
- Format:
- Conference paper
- Publication Date:
- 1993
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07819
- Notes:
- James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 134-141.
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