Harris, Lynn (author), Keim, Kathryn S. (author), Liddil, Audrey (author), Ruby, Mary Lou (author), Stimpson, Janice (author), and University of Idaho, Boise Center
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07897
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., To develop a nutrition education program that will result in behavior change, one must know the current food intake behavior and nutrition knowledge base of the consumer. This descriptive study assessed the current nutrition knowledge base of consumers concerning fiber food sources and fiber-health relationships and food intake reflective of fiber sources. A survey was developed, piloted and mailed to 1,003 randomly selected households using a modified Dillman method. The survey included knowledge questions and food frequency and demographic information. A total of 466 usable surveys (52% usable return rate) and analysis of variance, form the basis of the following results. Sixty-six percent of the respondents were female and 34% were male. The majority were over the age of 30 (88%) and 66% had more than a high school education. Consumers with vocational training and come college education (mean +or- SD, 4.1 +or- 1.6) had a significantly higher knowledge score (score range 0-7) concerning food sources of fiber and fiber-health relationships than those who had a high school education (3.9 +or- 1.6) (p < 0.05). There was a trend of more fiber containing foods being consumed as the age of the consumer increased (p=0.057). When looking at food intake by food group, females consumed significantly more fruits and vegetables than males (p<0.05). From this information it should appear that extension nutrition about food sources of fiber and fiber-health relationships should target younger, non-college educated consumers and especially men.
Jensen, Helen H. (author), Schroeter, John R. (author), and Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics, Iowa State University
Format:
Conference paper
Publication Date:
1989-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03730
Notes:
James F. Evans Collection, Ames, IA : Center for Agricultural and Rural Development, Iowa State University, 1989. 21 p. (CARD Working Paper 89-WP43) Paper presented at the NEC-63 Research Conference on Commodity Advertising and Promotion; 1989 February 22-23; Orlando, FL
Piscopo, Suzanne (author), Travers, Kim D. (author), and Piscopo: MAHE, Amsterdam, The Netherlands; Travers: Department of Human Ecology, Mount Saint Vincent University, Halifax, Canada
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07894
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., As relatively little is known about the impact on viewers of TV health education programs, the purpose of this study was to utilize health communication theory to evaluate the short term impact of 'The Rhythm of Health' T.V. series on nutrition and health knowledge, attitudes and behaviors fo viewers. A quasi-experimental, single-blind, pre and post-intervention evaluation was conducted during mid-1993 amongst 37 adult volunteers from different occupational fields. The research hypotheses were that there would be significant positive differences between mean score increases in 1) correct factual responses, 2) preferred attitudes, and 3) recommended behaviors, of subjects exposed to the TV series (experimental group) versus those who were not exposed (control group). Both groups completed two quasi-identical, self-administered, validated questionnaires approximately one week before and one week after the intervention (experimental group only) had taken place. Results revealed mean score increases for the exposed group which were generally greater than those of the similar unexposed group for knowledge, attitudes, intended and current behaviors in that order. These findings were, therefore, highly positive and supportive of the K-A-B Learning Hierarchy. Potential links were also suggested between improvement in attitudes and knowledge, and individuals who were less-educated, were light T.V. viewers, and used or preferred television as a source of health information. The findings have implications for planning nutrition and health education via mass media channels.
