Beall, Deborah Lane (author), Foerster, Susan (author), Knobel, Susan (author), Livingston, Sally (author), and Magnuson, Helen (author)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07875
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Fruit and vegetable consumption by children falls well below recommended levels. NCI's 5 A Day Program targets adults only. California's health department, produce industry, education department and American Cancer Society are reaching 4th and 5th graders with a child-driven campaign that offers adult intermediaries new, easy ways to engage kids. It applies resiliency theory (used in substance abuse) to help kids manage negatives in their food environment. Research and development, testing, revision, implementation, evaluation, and institutionalization will conclude by mid-1995. A 3-year marketing plan mobilized partners' efforts. Initial research with children and adult opinion leaders determined the focus, design, and elements of the campaign. "Turnkey" Idea and Resource (I&R) Kits were devised as vehicles to deliver the program in schools, community youth organizations (CYOs), and markets, complemented by state-level media. A "grants" program helped underwrite television PSAs, print media, and the kits. Research findings received considerable press attention. Pilot testing of the School I&R in nearly 50 classrooms revealed high student, teacher, and foodservice acceptability. ACS volunteers will provide outreach and additional feedback from more school districts statewide. Process measures with supermarkets and CYOs will be collected later in 1994. Children's 5 A Day is a large-scale program suitable for state 5 A Day, comprehensive school, health, and USDA school meal improvement initiatives. Despite clear public health need and widespread popularity, substantial advocacy is needed if such programs are to reach all children.
Hartman, Terryl (author), Kushi, Lawrence (author), McCarthy, Pam (author), Sardo, Christine (author), and University of Minnesota School of Public Health
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07893
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Partnerships between nutrition educators and industry are an emerging trend in nutrition education. In 1991, the Society for Nutrition Education (SNE) collaborated with McDonald's and CBS to develop 12 Public Service Announcements (PSAs) for children aged 4-10 years. These 55-second nutrition messages, titled "What's On Your Plate," are broadcast during prime viewing time on Saturday morning. While concerns have been expressed about this collaboration, it is not known whither the attitudes and perceptions differ between nutrition professionals and parents of young children regarding the partnership or the resulting program. To examine these views, we conducted six focus groups. Three were with parents of children aged 4-10 tears and three were with Registered Dietitians; all were residents of the Minneapolis-St. Paul, MN area. After viewing segments of the PSAs, we asked participants about their perceptions of the program, sponsors, and nutrition messages. We also asked about their concerns related to industry sponsorship of nutrition messages and collaboration of SNE with an industry partner. Nutrition educators considering partnerships with industry will benefit by being aware of the differences and similarities of the perceptions and attitudes regarding partnerships of these two groups. These focus group results will be used to direct the development of a questionnaire to quantitatively evaluate differences in perceptions between Registered Dietitians and parents regarding industry sponsored nutrition education.
