Beall, Deborah Lane (author), Foerster, Susan (author), Knobel, Susan (author), Livingston, Sally (author), and Magnuson, Helen (author)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07875
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Fruit and vegetable consumption by children falls well below recommended levels. NCI's 5 A Day Program targets adults only. California's health department, produce industry, education department and American Cancer Society are reaching 4th and 5th graders with a child-driven campaign that offers adult intermediaries new, easy ways to engage kids. It applies resiliency theory (used in substance abuse) to help kids manage negatives in their food environment. Research and development, testing, revision, implementation, evaluation, and institutionalization will conclude by mid-1995. A 3-year marketing plan mobilized partners' efforts. Initial research with children and adult opinion leaders determined the focus, design, and elements of the campaign. "Turnkey" Idea and Resource (I&R) Kits were devised as vehicles to deliver the program in schools, community youth organizations (CYOs), and markets, complemented by state-level media. A "grants" program helped underwrite television PSAs, print media, and the kits. Research findings received considerable press attention. Pilot testing of the School I&R in nearly 50 classrooms revealed high student, teacher, and foodservice acceptability. ACS volunteers will provide outreach and additional feedback from more school districts statewide. Process measures with supermarkets and CYOs will be collected later in 1994. Children's 5 A Day is a large-scale program suitable for state 5 A Day, comprehensive school, health, and USDA school meal improvement initiatives. Despite clear public health need and widespread popularity, substantial advocacy is needed if such programs are to reach all children.
Anderson, Jennifer (author), Ryan, Linda DeBell (author), Sherman, Bonnie (author), and Department of Food Science and Human Nutrition, Colorado State University, Ft. Collins, CO
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07887
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A concern for the high cancer death rate in two rural towns in northeast Colorado was expressed by the citizens. Representatives from the communities were aware that nutrition and eating practices could lower cancer risk so they contacted their CSU Cooperative Extension Agent. A team was formed to improve nutrition, diet and health using the 5-A-Day message. An initiative Grant from Cooperative Extension was awarded and a nutrition education study was implemented. A program was developed to improve nutrition and reduce cancer risk with 5-A-Day in the communities. The nutrition study began in the schools targeting the children ages 5-11. The program included: materials, demonstrations, activities, skill sheets, experiments, puppet shows and behavior simulation on good nutrition. The study also included residents of the communities. Nutrition information was provided through local newspapers, grocery stores and county fairs. The children participants completes a 24 hour diet recall and a pre and post questionnaire identifying fruit and vegetable consumption. Head of household from the communities participated in a pre and post telephone survey on fruits and vegetables. The results of this study indicate the nutrition education program was well received in these communities and there was a request for more nutrition intervention. Therefore, we expanded our nutrition and cancer intervention program. Phase two of this research study will target food service personnel and implement a 5-A-Day message in the school cafeteria.
