Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35774
Notes:
"The Farm Journalist"series via online. 3 pages., Suggests that ag magazines must respond to the new reality calling for readers to be far better served and to charge accordingly. "The force driving magazines forward will be content rather than advertising."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22547
Notes:
Memo. 2 pages., Offers historical perspectives and experiences that relate to his concern about the extent of advertiser pressure on editors of farm periodicals.
