Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12365
Notes:
Francis C. Byrnes Collection, Chapter 13 in Borton, Raymond E. (ed.), Case studies to accompany Getting Agriculture Moving. Agricultural Development Council, New York, NY. 1967. 302 p.
Francis, Paul (author) and Amuyunzu-Nyamongo, Mary (author)
Format:
Book chapter
Publication Date:
2006
Published:
Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37119
Notes:
See C37118 for original, Pages 219-244 in Ian Bannon and Maria C.Correia (eds.), The other half of gender: men's issues in development. World Bank, Washington, D.C. 311 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25583
Notes:
Pages 69-100 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17062
Notes:
Pages 249-265 in Jan Servaes, Thomas L. Jacobson and Shirley A White (eds.), Participatory communication for social change. Sage Publications, New Delhi. 286 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17049
Notes:
Pages 13-25 in Jan Servaes, Thomas L. Jacobson and Shirley A White (eds.), Participatory communication for social change. Sage Publications, New Delhi. 286 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17061
Notes:
Pages 223-248 in Jan Servaes, Thomas L. Jacobson and Shirley A White (eds.), Participatory communication for social change. Sage Publications, New Delhi. 286 pages.
Cahyono, Edi Dwi (author) and Socio-Economic Department, Faculty of Agriculture, University of Brawijaya,
Malang, Indonesia
Format:
Book chapter
Publication Date:
2018-12-05
Published:
Singapore: Palgrave Macmillan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10995
Notes:
12 pages., Online ISBN: 978-981-13-2005-7
Print ISBN: 978-981-13-2004-0, In: Dutta M., Zapata D. (eds) Communicating for Social Change. Palgrave Macmillan, Singapore, It is understood that an effective communication approach might empower society, including the marginalized one. Nevertheless, for the sake of modernization, development agencies tend to administer a conventional top-down communication approach. This approach fails to stimulate capacities of marginal communities, causing social inequality. Therefore, this chapter demonstrates an experience of implementing an alternative approach, known as participatory communication with strong cultured-centered perspectives. A series of interactive extension or facilitation activities is described. The activities were aimed to conserve rare rice varieties and the unique farming practices in an indigenous community’s areas in the eastern region of Java Island. As a result, the farmers were more aware of the values of, and committed to conserve the endangered seed varieties and the related indigenous knowledge and practices; they were also willing to employ their indigenous institution as medium for information exchange regarding the farming system. Moreover, this project is relevant because the local public administration has been paying close attention to indigenous lifestyles for agro-eco tourism attractions recently. The project results suggest that the approach is appropriate to create social change at various levels. It is expected that our experiences will inspire readers to employ the strategic communication approach to empower marginalized communities as a way to achieve sustainable social change/development.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12367
Notes:
Francis C. Byrnes Collection, Chapter 19 in Borton, Raymond E. (ed.), Case studies to accompany Getting Agriculture Moving. Agricultural Development Council, New York, NY. 1967. 302 p.
