Melkote, S.R. (author), Vallath, C. (author), Ahmed, S.A. (author), and Poornananda, D.S. (author)
Format:
Book chapter
Publication Date:
1992
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10186
Notes:
In Melkote, S.R., C. Vallath, S.A. Ahmed, D.S. Poornananda, Communicaton gap in development: case studies of T&V projects in south India. Rawat Publications, Jaipur, India.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19056
Notes:
Pages 120-152 in Rajab Ali Memon, managing author, and Elena Bashir, editor, Extension methods. National Book Foundation, Islamabad, Pakistan. 378 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23522
Notes:
In the e-book, E.Gelb and A. Offer (eds.), ICT in Agriculture: perspectives of technological innovation. Center for Agricultural Economic Research, Hebrew University of Jerusalem. 14 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C12678
Notes:
Pages 163-174 in William M. Rivera and Daniel J. Gustafson (eds.), Agricultural Extension: worldwide institutional evolution and forces for change. Elsevier Science Publishers, Amsterdam, The Netherlands. 312 p.
Cahyono, Edi Dwi (author) and Socio-Economic Department, Faculty of Agriculture, University of Brawijaya,
Malang, Indonesia
Format:
Book chapter
Publication Date:
2018-12-05
Published:
Singapore: Palgrave Macmillan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10995
Notes:
12 pages., Online ISBN: 978-981-13-2005-7
Print ISBN: 978-981-13-2004-0, In: Dutta M., Zapata D. (eds) Communicating for Social Change. Palgrave Macmillan, Singapore, It is understood that an effective communication approach might empower society, including the marginalized one. Nevertheless, for the sake of modernization, development agencies tend to administer a conventional top-down communication approach. This approach fails to stimulate capacities of marginal communities, causing social inequality. Therefore, this chapter demonstrates an experience of implementing an alternative approach, known as participatory communication with strong cultured-centered perspectives. A series of interactive extension or facilitation activities is described. The activities were aimed to conserve rare rice varieties and the unique farming practices in an indigenous community’s areas in the eastern region of Java Island. As a result, the farmers were more aware of the values of, and committed to conserve the endangered seed varieties and the related indigenous knowledge and practices; they were also willing to employ their indigenous institution as medium for information exchange regarding the farming system. Moreover, this project is relevant because the local public administration has been paying close attention to indigenous lifestyles for agro-eco tourism attractions recently. The project results suggest that the approach is appropriate to create social change at various levels. It is expected that our experiences will inspire readers to employ the strategic communication approach to empower marginalized communities as a way to achieve sustainable social change/development.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18414
Notes:
Pages 237-244 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 2. John Wiley and Sons, Chichester. 325 pages.
