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2. Awareness and the use of mobile phones for market linkage by smallholder farmers in Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Okello, Julius Juma (author), Okello, Ruth M. (author), and Ofwona-Adera, Edith (author)
- Format:
- Book chapter
- Publication Date:
- 2010
- Published:
- Kenya
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02156
- Notes:
- Pages 1-18 in Blessing M. Maumbe (ed.), E-agriculture and e-government for global policy development: implications and future directions. Information Science Reference, Hershey, Pennsylvania. 321 pages.
3. Technology transfer to subsistence famrers - management process and behavioral techniques
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jedlicka, A.D. (author)
- Format:
- Book chapter
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 60 Document Number: C01783
- Notes:
- Phase II, In: Cusack, D.F., ed. Agroclimate information for development : reviving the green revolution. Boulder, CO : Westview Press, 1983. p. 330-336, Discusses the flexible, humanistic management systems necessary for successful transfer and adoption of technology. Emphasizes the problem of motivating small farmers to interact rationally in the transfer process. Describes the managerial styles of transfer agencies and then expounds on the organization development technique designed to change the beliefs, attitudes, values, and structure of organizations so they can adapt to new challenge.
4. The Perceptions of Smallholder Farmers on the Use of Mobile Technology: A Naturalistic Inquiry in Zimbabwe
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Book chapter
- Publication Date:
- 2022-03-12
- Published:
- International: Springer Link
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12572
- Journal Title:
- Future of Information Communication Conference
- Notes:
- 14 pages, This research is an inquiry into the (under)utilisation of mobile phones by smallholder farmers in their agricultural activities in Zimbabwe. Through a naturalistic enquiry, the research established that agricultural extension officers are vital in the adoption and use of mobile phones for agricultural purposes. Those extension officers who were not skilled in productively using mobile phone technology had technophobia, which was the primary reason they did not use the technology in their interactions with farmers. Yet, a sizeable number of farmers used their mobile phones to receive information from agricultural extension officers, officials, other farmers, and market vendors. Interviewed farmers perceived the mobile phone as a tool for education in agricultural matters. However, very few used their phones effectively for agricultural purposes. The research identified two main inhibitors to the acceptance and use of mobile phones by farmers: a lack of the necessary digital skills, and lacking information to use mobile phones. Other inhibiting factors included semi-literacy, old age, insufficient infrastructure, socioeconomic status, excessive cost, and lack of support from telecommunications companies and other service providers. This research contributes a novel perspective to the body of knowledge regarding mobile technology adoption for agricultural activity in marginalised communities.