Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19688
Notes:
Pages 31-40 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Includes discussion about consumer perceptions, as related to food safety issues such as fat in the diet and mad cow disease.
