Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 60 Document Number: C01783
Notes:
Phase II, In: Cusack, D.F., ed. Agroclimate information for development : reviving the green revolution. Boulder, CO : Westview Press, 1983. p. 330-336, Discusses the flexible, humanistic management systems necessary for successful transfer and adoption of technology. Emphasizes the problem of motivating small farmers to interact rationally in the transfer process. Describes the managerial styles of transfer agencies and then expounds on the organization development technique designed to change the beliefs, attitudes, values, and structure of organizations so they can adapt to new challenge.
