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    41. Radio active: advertising and consumer activism, 1935-1947

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Newman, Kathy M. (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: University of California Press, Berkeley, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
    Notes:
    237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.

    43. Shapers of the great debate on conservation: a biographical dictionary

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scheuering, Rachel White (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: Greenwood Press, Westport, Connecticut
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22446
    Notes:
    312 pages., Centers on the views and efforts of 21 shapers of the conservation debate in the U.S.