Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:
223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26726
Notes:
241 pages., Papers presented at an international conference, "The role of labeling in the governance of global trade: the developing economy perspective," Bonn, Germany, March 18-19, 2005.