Naik, K.C. (author / University of Agricultural Sciences, Bangalore) and Committee on Institutional Cooperation (CIC) U.S. Agency for International Development Project
Format:
Book
Publication Date:
1968
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 129 Document Number: C19271
Barkley, Andrew (author) and Barkkley, Paul W. (author)
Format:
Book
Publication Date:
2015
Published:
USA: Routledge, Taylor and Francis Group, London and New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07071
Notes:
196 pages., "In an information-based economy...the only source of prosperity is providing consumers with what they desire." Authors conclude that the flow of information from consumers to producers may be more important than providing consumers with knowledge about agriculture.