Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
Notes:
304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).
Murdock, Graham (author), Rowe, Gene (author), Pidgeon, Nick (author), Horlick-Jones, Tom (author), Walls, John (author), Poortinga, Wouter (author), and O'Riordan, Tim (author)
Format:
Book
Publication Date:
2007
Published:
United Kingdom: Routledge, Abingdon, Oxon, England.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26047
International: Cambridge University Press, Cambridge, United Kingdom.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09728
Notes:
188 pages, Explores options for scientists to consider in making their own judgments about how they would like to position themselves in relation to policy and politics.
