Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11223
Notes:
Online from the Poynter Institute, St. Petersburg, Florida. 8 pages., Report of how journalists at The Fresno Bee newspaper changed how they cover food.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11226
Notes:
Via online Better News. 7 pages., Describes how the Sacramento Bee newspaper experimented with serving specific audiences for food stories in an effort to grow digital subscriptions. "The sprint terminology is borrowed from developers. We liked it because it allowed us to learn and get results quickly. If we failed, that was fine. If we found success, we kept going." Sprint efforts run from six to eight weeks. A drafted plan includes the strategy and tactics used to achieve SMART goals (SMART standing for specific, measurable, aggressive yet achievable, relevant and time-bound.) Team members measure "obsessively," meeting every week to discuss results and build new story plans. In a reported sprint example, digital subscriptions increased by more than 50 percent in 2018.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11589
Notes:
5 pages., Online via publisher. 5 pages., Author interviewed Al Cross, director of the Institute of Rural Journalism and Community Issues, about the background of the Rural Blog and more generally about changes in the ways national and local journalists cover - or talk about- rural journalism. Other topics involved gaps in national news coverage about rural areas, who is doing rural journalism well, and effects of newspaper ownership changes in the types of stories that rural news outlets cover.
Swasy, Alecia (author / Washington and Lee University)
Format:
Article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11222
Notes:
Online from Poynter Institute, St. Petersburg, Florida. 3 pages., Observations based on analysis of thousands of articles spanning 50 years from 1964-2014. Findings prompt the author to observe that reporters given the chance to travel to remote areas have done a terrific job of putting a face on the plight of the rural poor."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02820
Notes:
Software Review via National Newspaper Association, Columbia, Missouri. 3 pages., Case report about approaches and keys to publishing community newspapers.