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    23. Golden ARC Award winner: digital and social media, podcast

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA: Agricultural Relations Council, New Prague, Minnesota.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11982
    Journal Title:
    ARCLight
    Journal Title Details:
    Fall
    Notes:
    Via online issue. 2 pages., Announcement and description of winning entry "The growing debate" podcast from Corteva Agriscience.

    24. How will we eat and produce in the cities of the future? From edible insects to vertical farming - a study on the perception and acceptability of new approaches

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Kathrin (author), Zoll, Felix (author), Schumann, Henrike (author), Bela, Julia (author), Kachel, Julia (author), and Robischon, Marcel (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10870
    Journal Title:
    Sustainability
    Journal Title Details:
    11(16)
    Notes:
    Via online. 27 pages., Global challenges such as climate change, increasing urbanization and a lack of transparency of food chains, have led to the development of innovative urban food production approaches, such as rooftop greenhouses, vertical farms, indoor farms, aquaponics as well as production sites for edible insects or micro-algae. Those approaches are still at an early stage of development and partly unknown among the public. The aim of our study was to identify the perception of sustainability, social acceptability and ethical aspects of these new approaches and products in urban food production. We conducted 19 qualitative expert interviews and applied qualitative content analysis. Our results revealed that major perceived benefits are educational effects, revaluation of city districts, efficient resource use, exploitation of new protein sources or strengthening of local economies. Major perceived conflicts concern negative side-effects, legal constraints or high investment costs. The extracted acceptance factors deal significantly with the “unknown”. A lack of understanding of the new approaches, uncertainty about their benefits, concerns about health risks, a lack of familiarity with the food products, and ethical doubts about animal welfare represent possible barriers. We conclude that adaptation of the unsuitable regulatory framework, which discourages investors, is an important first step to foster dissemination of the urban food production approaches.

    25. Interactive online tool for educating the public about landscape conservation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hanks, R. Daniel (author), Baldwin, Robert F. (author), Leonard, Paul B. (author), Bee, Gillian B. (author), and Claflin, Patrick (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10425
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(2)
    Notes:
    6 pages., Via online journal., Landscape-scale conservation planning performed in a systematic and transparent manner is becoming more common as it is increasingly evident that ecological processes are being affected at large spatial scales. The Appalachian Landscape Conservation Cooperative undertook a 15-state landscape conservation planning project, resulting in a landscape conservation design called NatureScape. To facilitate NatureScape's implementation by groups and individuals participating in on-the-ground landscape conservation, we developed an online decision support tool. This tool has the potential to assist Extension services in delivering research-based information to varied stakeholders as they make land use decisions.

    26. Journalism, press freedom and COVID-19

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Brief
    Publication Date:
    2020
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11694
    Notes:
    18 pages., Online from publisher website., Issue brief in the UNESCO series, "World trends in freedom of expression and media development." Reports seven key trends involving increasing disinformation, rising demand for verified information, need for more more transparency, some regulatory measures restricting human rights, risks to safety of journalists, economic threat to journalism, and new opportunities to stand up for journalism.

    27. Know your indoor farmer: square roots, techno-local food, and transparency as publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Keshwani, Jenny (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    United States: Sage
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12748
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    Vol. 64, Iss. 11
    Notes:
    19pgs, Advocates of indoor vertical farming have pitched the enterprise as key to the future of food, an opportunity to use technological innovation to increase local food production, bolster urban sustainability, and create a world in which there is “real food” for everyone. At the same time, critics have raised concerns about the costs, energy usage, social impacts, and overall agricultural viability of these efforts, with some insisting that existing low-tech and community-based solutions of the “good food movement” offer a better path forward. Drawing from a mix of participant observation and other qualitative methods, this article examines the work of Square Roots, a Brooklyn-based indoor vertical farming company cofounded by entrepreneur Kimbal Musk and technology CEO Tobias Peggs. In an effort to create a market for what I refer to as “techno-local food,” Square Roots pitches its products as simultaneously “real” and technologically optimized. As a way to build trust in these novel products and better connect consumers with producers, Square Roots leans on transparency as a publicity tool. The company’s Transparency Timeline, for instance, uses photos and a narrative account of a product’s life-cycle to tell its story “from seed-to-store,” allowing potential customers to “know their farmer.” The information Square Roots shares, however, offers a narrow peek into its operations, limiting the view of operational dynamics that could help determine whether the company is actually living up to its promise. The research provides a clear case study of an organization using transparency–publicity as market strategy, illustrating the positive possibilities that such an approach can bring to consumer engagement, while also demonstrating how the tactic can distract from a company’s stated social responsibility goals.

    29. Navigating Transparent Pork Production: Analyzing Visual Attention of The Maschhoffs Website

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Nellie (author), Elliot, Maggie (author), and Meyers, Courtney (author)
    Format:
    Journal article
    Publication Date:
    2021-02
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12103
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Vol. 105, Issue 1
    Notes:
    19 pgs., When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop messaging surrounding this specific process to continue building trust with consumer audiences as well as make recommendations for utilizing eye tracking to assess visual attention to websites.

    30. Nine culture shift predictions for 2021

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hitch, Emilie (author / Vice-president, Broadhead)
    Format:
    Commentary
    Publication Date:
    2020-12
    Published:
    USA: Broadhead Company, Minneapolis, Minnesota
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11994
    Notes:
    4 pages, Via online from Broadhead website. 5 pages., Applied anthropologist offers predictions for a new culture state in a post-pandemic world. Among them: food access reimagined, transparency and traceability in the hands of consumers, expanded definition of "health" and shifting from protest to policy.