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2. Kentucky equestrians: defining socioeconomic contexts for extension programming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tumlin, Kimberly I. (author), Pekarchik, Karin (author), and Claas, Steven (author)
- Format:
- Journal Article
- Publication Date:
- 2021-07-23
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12283
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Volume 59, Issue 3
- Notes:
- 6 pages, Understanding relationships between demographic and economic factors and equestrian participation could improve horse program design. We implemented an online survey that characterized associations of participation in equine activities, socioeconomic factors, and economic factors with age. Seventy-five percent of respondents ride, and 34% are recreational, non-competitive participants. Respondents were mostly female, and many participate in the sport throughout life. Many respondents indicated they overspent on equestrian activities. Horse programs should incorporate information and activities that address issues unique to females, should develop skills required by amateur or recreational riders, and should incorporate information on financial wellness.
3. Ocean mist telling the artichoke story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boling, Ed (author)
- Format:
- Online news article
- Publication Date:
- 2022-04-29
- Published:
- United States
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12543
- Journal Title:
- The Packer
- Notes:
- 3pgs, Telling the narrative of produce is one key to any brand. Retailers and consumers need to hear it. It’s about education, says Chris Drew. “We’re telling the story of the artichoke,” said the CEO at Castroville, Calif.-based Ocean Mist Farms. “We’ve hosted clerks and managers from retail partners for tours of our fields and facility. We hope to de-intimidate people with the artichoke.
4. Socially beneficial rationality: the value of strategic farmers, social entrepreneurs, and for-profit firms in crop planting decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hu, Ming (author), Liu, Yan (author), and Wang, Wenbin (author)
- Format:
- Journal article
- Publication Date:
- 2019-08
- Published:
- United States: Informs PubsOnline
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12265
- Journal Title:
- Management Science
- Journal Title Details:
- v. 65, iss. 8
- Notes:
- 19 pages, 19 pages, The price fluctuation in agricultural markets is an obstacle to poverty reduction for small-scale farmers in developing countries. We build a microfoundation to study how farmers with heterogeneous production costs, under price fluctuations, make crop-planting decisions over time to maximize their individual welfare. We consider both strategic farmers, who rationally anticipate the near-future price as a basis for making planting decisions, and naive farmers, who shortsightedly react to the most recent crop price. The latter behavior may cause recurring overproduction or underproduction, which leads to price fluctuations. We find it important to cultivate a sufficient number of strategic farmers because their self-interested behavior alone, made possible by sufficient market information, can reduce price volatility and improve total social welfare. In the absence of strategic farmers, a well-designed preseason buyout contract, offered by a social entrepreneur or a for-profit firm to a fraction of contract farmers, brings benefit to farmers as well as to the firm itself. More strikingly, the contract not only equalizes the individual welfare in the long run among farmers of the same production cost, but it also reduces individual welfare disparity over time among farmers with heterogeneous costs regardless of whether they are contract farmers or not. On the other hand, a nonsocially optimal buyout contract may reflect a social entrepreneur's over-subsidy tendency or a for-profit firm's speculative incentive to mitigate but not eliminate the market price fluctuation, both preventing farmers from achieving the most welfare.
5. Strategic communication field worker training templates
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Plan
- Publication Date:
- No date
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08052
- Notes:
- John L. Woods Collection, Templates for training plans and scopes of work for developing field worker programs. Prepared by StratCom program of Chemonics International, Inc., Washington, D. C. 9 pages.
6. farm branding: selling your products through story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Prial, Daniel (author)
- Format:
- Online article
- Publication Date:
- 2021-04
- Published:
- United States: USDA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12655
- Journal Title:
- ATTRA Sustainable Agriculture
- Journal Title Details:
- Online
- Notes:
- 28pgs, If you are farming to be profitable, you need to be more than a farmer. You need to be the executive director of your farm business. Moving product to a paying customer, a.k.a. marketing, is the core of that business. And we have learned that product moves based on the meanings that we associate with it. Consumers buy from farm stands, for example, because they want to support local businesses, eat fresher, or know their farmer. In other words, consumers are buying the story of your farm as much as they are buying your physical farm products. This publication helps you take control of your farm story and develop a farm brand that will connect with your customers.