Search

    Start Over Subject Term market research Within Last x Years within 5 Years

    2. Brands, labels, and product longevity: the case of salmon in UK grocery retailing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Asche, Frank (author), Sogn-Grundvåg, Geir (author), Dengjun Zhang, (author), Cojocaru, Andreea L. (author), and Young, James A. (author)
    Format:
    Journal article
    Publication Date:
    2021-01-19
    Published:
    United States: Routledge (Taylor & Francis Group)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12591
    Journal Title:
    Journal of International Food & Agribusiness Marketing
    Journal Title Details:
    Online
    Notes:
    17pgs, In recent years, the number of ecolabels and country-of-origin labels has grown substantially in seafood markets globally. This makes it more difficult for retailers and producers to communicate and demonstrate their differentiating claims to consumers. In addition, it has recently been suggested that there are both costs and supply chain benefits associated with labeling. This paper uses duration analysis to investigate factors that influence product longevity for salmon in grocery retailing. Product longevity influences cost as a prolonged product lifetime reduces costs related to product development and marketing. As has been found for wild-caught whitefish, different retail chains appear to vary in their product labeling strategies. However, in contrast to wild fish, farmed salmon with ecolabels or domestic country-of-origin labels appear to have shorter product life cycles compared to products without ecolabels or with foreign country-of-origin labeling. This is most likely due to the higher control of the production process found in aquaculture.

    3. Consumer perception toward “superfoods”: a segmentation study

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Franco Lucas, Bárbara (author), Götze, Franziska (author), Alberto Vieira Costa, Jorge (author), and Brunner, Thomas A. (author)
    Format:
    Journal Article
    Publication Date:
    2022-03-04
    Published:
    United States: Routledge (Taylor & Francis Group)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12585
    Journal Title:
    JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING
    Journal Title Details:
    Online
    Notes:
    20pgs, This study aimed to better understand consumers’ perceptions toward superfoods, to reveal segments of consumers, and to describe their behavioral patterns and sociodemographic characteristics. Data were collected from a mail survey (n = 423). Consumer segmentation revealed six segments. The “superfoodies” (13%) showed a more positive attitude toward superfoods, believing in their health and sustainable benefits. Adventurous consumers (16%) showed less knowledge on superfoods, despite that, they believe in the benefits of those foods after receiving some information during the survey. Involved consumers (13%) presented high nutritional knowledge and believe in the future of superfoods. Indifferent consumers (23%) appear to have a neutral attitude toward superfoods. Skeptical consumers (21%) and rejectors (15%) seem to be more conservative and less interested and unconvinced about the benefits of consuming superfoods. These results help guide those producing, marketing, and selling superfoods, and serve as a basis to develop strategies for different target groups.