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2. Farm Journal magazine's new look
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2019-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10588
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(4) : 56
- Notes:
- via library catalog., Description of the 140-year-0ld magazine's new design
3. GeoFarmer: a monitoring and feedback system for agricultural development projects
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Eitzinger, Anton (author), Cock, James (author), Atzmanstorfer, Karl (author), Binder, Claudia R. (author), Läderach, Peter (author), Bonilla-Findji, Osana (author), Bartlin, Mona (author), Mwongera, Caroline (author), Zurita, Leo (author), and Jarvis, Andy (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- Germany: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10292
- Journal Title:
- Computers and Electronics in Agriculture
- Journal Title Details:
- 158 : 109-121
- Notes:
- 13 pages., Via online journal., Farmers can manage their crops and farms better if they can communicate their experiences, both positive and negative, with each other and with experts. Digital agriculture using internet communication technology (ICT) may facilitate the sharing of experiences between farmers themselves and with experts and others interested in agriculture. ICT approaches in agriculture are, however, still out of the reach of many farmers. The reasons are lack of connectivity, missing capacity building and poor usability of ICT applications. We decided to tackle this problem through cost-effective, easy to use ICT approaches, based on infrastructure and services currently available to small-scale producers in developing areas. Working through a participatory design approach, we developed and tested a novel technology. GeoFarmer provides near real-time, two-way data flows that support processes of co-innovation in agricultural development projects. It can be used as a cost-effective ICT-based platform to monitor agricultural production systems with interactive feedback between the users, within pre-defined geographical domains. We tested GeoFarmer in four geographic domains associated with ongoing agricultural development projects in East and West Africa and Latin America. We demonstrate that GeoFarmer is a cost-effective means of providing and sharing opportune indicators of on-farm performance. It is a potentially useful tool that farmers and agricultural practitioners can use to manage their crops and farms better, reduce risk, increase productivity and improve their livelihoods.
4. Interactive infographics' effect on elaboration in agricultural communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Burnet, Erin (author), Holt, Jessica (author), Borron, Abigail (author), and Wojdynski, Bartosz (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10815
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(3)
- Notes:
- 14 pages., via online journal., In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging.
5. Navigating Transparent Pork Production: Analyzing Visual Attention of The Maschhoffs Website
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hill, Nellie (author), Elliot, Maggie (author), and Meyers, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12103
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 1
- Notes:
- 19 pgs., When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop messaging surrounding this specific process to continue building trust with consumer audiences as well as make recommendations for utilizing eye tracking to assess visual attention to websites.
6. Report for America, report about communities: local news capacity and community trust
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wenzel, Andrea D. (author), Ford, Sam (author), and Nechushtai, Efrat (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11515
- Journal Title:
- Journalism Studies
- Journal Title Details:
- 21(3) : 287-305
- Notes:
- 19 pages., Online via UI e-subscription., Authors examined impacts of efforts by Report for America (RFA) to strengthen the capacity of local news and increase trust from the perspective of two communities: a neighborhood on Chicago's West Side and a rural county in eastern Kentucky. Findings illustrated "the influence of place and power dynamics on how residents navigate trustworthiness factors." They also revealed lack of feedback loops to provide coverage for communities.
7. Supporting advisory services for smart farming: digitalising extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cline, Tiane (author)
- Format:
- Article
- Publication Date:
- 2019
- Published:
- Ethiopia: Technical Centre for Agricultural and Rural Cooperation, ACP-EU Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11609
- Journal Title:
- Spore
- Journal Title Details:
- 194 : 18-22
- Notes:
- 5 pages., September-November issue via online., Digitalisation is improving the agricultural extension system by providing services at the right time, and facilitating adoption of new agronomic practices, resulting in yield improvements and higher incomes for farming households.
8. Using social for business: Get personal, in a measured way
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sowder, Amy (author)
- Format:
- Online article
- Publication Date:
- 2022-03-25
- Published:
- USA: The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D12981
- Notes:
- 2 pages