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    1. "High Plains Journal" and "The Waterways Journal" unite under common ownership

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, Holly (author)
    Format:
    Online article
    Publication Date:
    unknown
    Published:
    USA: AAEA - The Agricultural Communicators Network
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09961
    Journal Title:
    AAEA ByLine
    Notes:
    AAEA: The Agricultural Communicators Network. 3 pages.

    4. A website content analysis of corporate animal welfare messaging

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morris, Olivia (author), Miller, Jefferson D. (author), and Whitehead, Isabel (author)
    Format:
    Journal article
    Publication Date:
    2019-11
    Published:
    Association for Communication Excellence
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11053
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(4)
    Notes:
    via online journal., The purpose of this study was to identify and describe the nature of corporate positions on animal welfare available on the websites of five meat producing companies in the U.S. The results of the content analysis illustrated that there were common topics among the dialogs the companies were willing to open related to their animal welfare positions. The companies typically took a general approach to animal welfare topics, commonly focusing on their corporate policy and their commitment to animal welfare. While each company focused on a unique combination of topics, companies commonly avoided mentioning more specific and possibly controversial topics and instead chose to focus on big-picture topics such as a commitment to sound animal welfarepractices. Each company used a particular set of frames to couch individual animal welfare messages for consumers. The most common frame led was that the company is an industry leader in animal welfare. Eighteen thematic terms related to livestock production and handling emerged through the content analysis. Of those, animal handling and humane were clearly the most commonly used terms. Future research should include matching these content analysis results with the existing communication strategies of each company, conducting more content analyses on animal protein companies’ other media outlets, as well as further exploring the presence of frames, topics, and terminology in news coverage in comparison to the online messages of animal protein companies.

    6. An investigation of agricultural crisis communications via social media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gibson, Courtney (author), Irlbeck, Erica (author), Meyers, Courtney (author), Akers, Cindy (author), Price, Peggy (author), and Texas Tech University
    Format:
    Online journal article
    Publication Date:
    2019-11
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11060
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(4)
    Notes:
    21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, &amp; Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers &amp; Ranchers Project.

    8. Consumer perceptions of green industry retailers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Julie H. (author), Campbell, Benjamin L. (author), and University of Georgia
    Format:
    Journal article
    Publication Date:
    2019-03-26
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10436
    Journal Title:
    HortTechnology
    Journal Title Details:
    29(2) : 213-222
    Notes:
    10 pages., Via online journal., A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.

    10. Consumers' evaluation of animal welfare labels on poultry products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powers, Rexanna (author), Li, Nan (author), Gibson, Courtney (author), Irlbeck, Erica (author), and Association for Communication Excellence (ACE)
    Format:
    Online journal article
    Publication Date:
    2020-02
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11300
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    104(1)
    Notes:
    18 pages., via online journal, As the public has expressed increasing concerns regarding the humane raising and handling of farm animals, the U.S. Department of Agriculture and industry organizations have developed a series of standards enforcing animal welfare in the poultry industry. Labels and value-added claims were created and defined to differentiate products and to inform consumers’ purchasing decisions. This study identified five labels related to animal welfare that are frequently found on food packages in the U.S. grocery stores, including both the mandatory labels and third-party, voluntary labels. Using a controlled online experiment (N=249), we examined the labels’ effects on consumers’ perception of humane treatment and purchasing tendencies toward egg products. Results showed that while most consumers lack knowledge regarding the labels’ meaning and certification standards, they rely on the labels with simplistic terms (e.g., "certified humane," "cage free") as heuristic cues to judge the ethical treatment of hens on the farm. However, the selected labels did not lead consumers to pay a higher premium for the labeled products. We discussed the implications for regulators, food marketers, and agricultural communicators.