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2. Cattle groups differ on labeling
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News article
- Publication Date:
- 2019-10-23
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10998
- Journal Title:
- Drovers
- Notes:
- Online via Drovers News Source. 3 pages., Announces a petition from the United States Cattlemen's Association to the USDA Food Safety and Inspection Service to address "Product of the U.S.A. and "Made in the U.S.A. claims on U.S beef. Includes a link to full petition (199 pages). The petition ends: "To eliminate the likelihood of confusion and to better inform consumers, USDA contends that voluntary labels indication 'Made in USA' and 'Product of USA' or similar content should be limited to beef from cattle born, raise, and harvested in the United States."
3. Country of origin food labelling
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Food Standards Australia New Zealand (author)
- Format:
- Brochure
- Publication Date:
- unknown
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24596
- Notes:
- 4 p.
4. Economics of food labeling
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Golan, E. (author)
- Format:
- Paper
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13611
- Notes:
- 49 p., Electronic file
5. Eliciting consumer preference and willingness to pay for mushrooms: a latent class approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chakrabarti, Anwesha (author), Campbell, Benjamin L. (author), Shonkwiler, Vanessa (author), and Department of Agricultural and Resource Economics, University of Connecticut Center for Agribusiness and Economic Development, University of Georgia
- Format:
- Journal article
- Publication Date:
- 2019-03
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10441
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 50(1) : 46-62
- Notes:
- 16 pages., As consumer demand for food labeling becomes increasingly important, producers and retailers can include various labeling to attract new customers. This study investigates Connecticut consumers’ preferences and willingness to pay for mushrooms marketed with various labels using a latent class approach to identify classes within the market. Results reveal three market segments (price/GMO-label, locally/organically grown, and traditional mushroom varieties). Overall, only a third of consumers valued the “locally grown” or “organic” labels, so charging a premium for these labels might alienate a majority of consumers. Finally, GMO labeled mushrooms are discounted, but the non-GMO label receives little value.
6. Misleading or informing? Examining the effects of labeling design on consumers' perception of gluten-free products and wheat safety
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cantrell, Kimberly (author), Li, Nan (author), Meyers, Courtney (author), Akers, Cindy (author), and Association for Communication Excellence (ACE)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11301
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 18 pages., via online journal, As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of wheat, perceived benefits of labeled products, and their evaluation of the shown labels. Results showed that consumers evaluate the gluten-free labels most positively when they appear on products that could have contained gluten. For products that are naturally gluten-free, adding a gluten-free label only decreased consumers’ confidence in such labels. The presence of gluten-free labels increased consumers’ perceived benefits of the labeled products when they do not contain any misleading information (e.g., image of a wheat head). However, some gluten-free labels could have negative impacts on consumers’ perceptions of the healthiness and safety of wheat. Overall, food producers and marketers might have undervalued consumers’ literacy and overestimated their susceptibility to marketing strategies. We discussed the implications for food marketers, regulators, and communicators.