Online from periodical. 2 pages., Report of a presentation at the West Coast Produce Expo about Amazon's new Fresh banner, with establishment of small and medium-sized grocery stores.
Online from periodical. 2 pages., Results of BrickMeetsClick/Mercatus Grocery Shopping Survey indicated that roughly 37.5 million U.S. households (29%) used online grocery services in the month of August. That number represents a 133% increase from a year ago. "These results reinforce that grocery delivery and pickup services will continue to play an important role for both shoppers and retailers going forward."
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits and vegetables in the produce departments of retail food stores during the Easter season, which features nearly as heavy volume as Thanksgiving.
Markenson, Steve (author / Food Marketing Institute)
Format:
Research summary
Publication Date:
2020-04-17
Published:
USA: Food Marketing Institute, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11747
Notes:
Online from Institute website. 2 pages., Summary of efforts to track how shoppers are finding new ways of grocery shopping during the coronavirus. Compared with other grocery shoppers, Latinx and Black shoppers are more likely to report a disruption in their household as a result of the pandemic. They are adjusting where they shop (fewer, different stores), shopping more online, spending more money per trip, and changing the range of products for which they shop.
2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.
Via online issue. 6 pages., Part of a series about how to succeed in produce display contests. This article emphasizes how display contests grow shopping basket size, expose new items to customers, help create an engaging image, build teamwork within the store, generate fun, and allow your community and beyond to see your work. "In the end, it really is all about having fun."
Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
