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22. Public communication of soil conservation practices: a large-scale content analysis of wisconsin’s agricultural trade publications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chen, K. (author) and Shaw, B. (author)
- Format:
- Journal article
- Publication Date:
- 2022-02-10
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12612
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- V. 77, Iss. 2
- Notes:
- 14pgs, The adoption of soil conservation practices by farmers offers the potential to greatly improve soil health and water quality at large geographic scales. In considering the potential benefits of soil conservation practices to improve ecological outcomes on farms, it is important to ascertain where farmers get their information about soil conservation and what type of information they are exposed to and by whom. One primary way that farmers learn about soil conservation practices is via agricultural trade publications (ATPs). We conducted a content analysis using a computational text analysis method to analyze all the online soil conservation coverage from four influential ATPs in Wisconsin. We focused on 10 different soil conservation practices and found that the most frequently covered soil conservation practices were tillage, manure, and grazing. Additionally, we analyzed the thematic categories for how each soil conservation practice was covered in terms of agricultural, environmental and economic benefits. Generally, articles tended to mention environmental and economic benefits more than agricultural benefits across all soil conservation practices. We also unpacked the subcategories of environmental benefits using cover crops practice as an example to demonstrate how it was covered in terms of subcategories such as biodiversity, sustainability, climate change, water quality, and soil health. Our analysis also looked at how agricultural technology was featured in the stories about soil conservation and found that this category was regularly mentioned for each practice. Finally, we examined the message sources for stories on soil conservation and found that extension and the federal government were the most the frequently cited entities. We also discussed how this form of computational content analysis can provide longitudinal insights about trends in a particular soil conservation practice like cover crops, which showed a clear upward trend in coverage in ATPs for the time period studied. These nuanced content analyses provide insights into what types of thematic categories are featured about soil conservation practices covered in ATPs in Wisconsin. Advocates of soil conservation practices can use our results to determine if some practices could benefit from more attention in ATPs as well as which benefits and themes have received more media coverage. Additionally, stakeholders from entities that serve as different message sources can determine how their organizations are doing as the spokespeople for the soil conservation practices being advocated.
23. Rural Press Story, The
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Magazine
- Publication Date:
- unknown
- Published:
- USA: Rural Press Limited
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: MS 10-67; Folder: MS.12.51 Document Number: D02591
- Notes:
- 43p, John Harvey Collection
24. Seeds for the people: a mobilisation for seed self-reliance in Thailand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pongluelert, Aubrey (author)
- Format:
- News article
- Publication Date:
- 2022-11
- Published:
- A growing culture
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12733
- Notes:
- 10 pages, A story about a new seed-saving network that’s emerging in Thailand.
25. The determinants of beginning farm success
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Key, Nigel (author)
- Format:
- Journal article
- Publication Date:
- 2022-03-14
- Published:
- UK: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12868
- Journal Title:
- Journal of Agricultural and Applied Economics
- Journal Title Details:
- Vol. 54, Iss. 2
- Notes:
- 25 pages, Using linked data from multiple years of the U.S. Census of Agriculture, this study identifies farm and operator characteristics associated with beginning farm survival, growth, and success. Success is defined as continuing in business for 5 years without a decline in farm real estate asset value. The results indicate which types of beginning farms and farmers are likely to survive and grow—information which could be useful in targeting program resources. By identifying policy-amenable variables that correlate with both farm survival and business expansion, the results also suggest possible mechanisms for increasing the success of beginning farms.
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