1 - 3 of 3
Number of results to display per page
Search Results
2. Exploring news coverage about plant-based milk: a content analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Regusci, Elise (author), Meyers, Courtney (author), Li, Nan (author), and Irlbeck, Erica (author)
- Format:
- Conference paper
- Publication Date:
- unknown
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12608
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V. 106, Iss. 2
- Notes:
- 16pgs, Plant-based milk has provided more options to consumers who are looking for an alternative to dairy milk. Recently, sales of plant-based milk have increased while dairy milk has continued to decline. To gather more insight into what is being discussed in news coverage about plant-based milk, a quantitative content analysis was conducted on 250 articles published from 2011 to 2020. These articles were coded for word count, location of publication, frame, and article type. The seven frames used to describe plant-based milk were Environment, Animal Welfare, Health, Economics, Labeling, Taste, and Trend. There was an increase in articles published each year, with the most articles published in 2019. The Trend frame was the most popular frame followed by Taste and Health. The Trend frame is related to the growing popularity of plant-based milk. Many Taste articles were written in the form of recipes, which gives inspiration to the reader to use plant-based milk while cooking or baking. The use of the Health frame focused on nutritional information and support of using plant-based milk as an alternative for lactose intolerance or milk allergy. Overall, this study indicated that most plant-based milk news coverage focuses on discussing popularity, consumption, and innovation about plant-based milk. Recommendations for future research and practice are provided.
3. Reporting on vital agricultural news in Ireland – a comparison between mainstream print media and the farming press
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cormack, Claire Mc (author) and Wims, Pádraig (author)
- Format:
- Journal article
- Publication Date:
- 2022
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12623
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V. 106, Iss. 2
- Notes:
- 21 pgs, The purpose of this paper is to compare the reporting of vital agricultural news between the mainstream print media and the farming press in Ireland. To achieve this, this study examined coverage of a recent and significant agricultural news event by mainstream Irish newspapers and the Irish farming press. Taking the 2018–2019 Irish beef sector crisis as the case study for examination, researchers conducted a comparative content analysis of the most widely circulated mainstream national newspapers’ (n = 5) and farming newspapers’ (n = 2) coverage of the story over a 14-month period. We analyzed the timing, frequency, and placing of some 294 articles published to communicate issues regarding the beef crisis at three specific stages—before the national farmer protests, during the farmer protests, and after the farmer protests. We found mainstream newspapers to be significantly slower to start reporting on the Irish beef sector crisis of 2018–2019 compared to the country’s farming newspapers—although national print media coverage of the event increased as the crisis escalated. This early underreporting of the event by mainstream newspapers is compelling considering the importance of the agri-food sector, and beef farming in particular, to Ireland’s economy. Building on existing international, but very limited Irish, research on agricultural journalism, we concluded that farming newspapers are more in touch with the critical issues affecting Irish farmers while mainstream newspapers appeared slower to cover a vital agricultural issue of public importance.